ARTISTIC THEORIES AND PROJECTS
COURSE 2019-2020 – 12ª EDITION
The Master PHotoESPAÑA draws from more than 20 years of experience from the festival PHotoESPAÑA to offer a comprehensive program in photography training. It is designed especially for those photographers seeking to guide their artistic work and consolidate their activity in the sector. The students explore the theoretical aspects of photography, as well as their own creative capacities through different practical exercises. During the course, all students create a photobook, an exhibition project that will be presented in the framework of PHotoESPAÑA, and an audiovisual piece.
The program facilitates either the production of new bodies of work or the finalization of works in progress, while proving an opportunity to connect with an international network of outstanding professionals. It equips students with the tools necessary to develop their project in each phase, including its promotion and communication. The plan of studies is divided into three modules lead by active professionals and photographers with remarkable trajectories. While the professional visits to artist studios, a gallery, collection, publishing press, laboratory, and art center complete the program.
October 21, 2019 to June 3, 2020
Monday to Thursday, 17:00 - 20:00 h
The course is given in Spanish. International courses given in English have simultaneous translation.
To be of legal adult age, hold a university degree, diploma, or the equivalent in professional experience.
Interested students should send a portfolio, cover letter, and CV, and/or request an appointment: firstname.lastname@example.org / Phone: +34 91 360 13 27
LIMITED SPACES AVAILABLE
May 6 to June 28, 2019. Phone +34 91 296 90 88
The Registration to the Master PHotoESPAÑA can be made in the following way:
— Online at www.alcobendas.org
— By phone calling 010 o 91 296 90 88 (cellular phones and calls from outside of Alcobendas)
— In person at any of the Civil Service Offices
To be made in single, monthly, or quarterly payments.
CREATIVE PROCESSES (75 hours)
Professor: Javier Riera
Workshop: Laura Torrado
Visits to artist studios: Linarejos Moreno and Nave Oporto
This module approaches creativity as a set of capacities and practices that are strengthened through exploration and experimentation. Students are encouraged to develop their curiosity to explore new resources and strategies for their work, using tools that allow them to activate their capacities and resolve the natural difficulties inherent to creative processes.
From the initial incubation of an idea to the final formalization of a project, there is an entire process of elaboration and meditation involving physical, conceptual, and emotional aspects that are incorporated into the work itself; it is a constant decision-making process that often involves a high degree of uncertainty.
Creativity is understood here as a set of capacities and processes that unfold through the an exploration of individual interests and experimentation. Creative Processes introduces a practical application of methodologies that enable the processes that should come together in a project to do so, maintaining a continuous follow-up on the evolution of the students´work throughout the course. This section of the program includes a workshop and studio visits where artists share with the students their work processes and experiences.
EDITORIAL PROJECTS (54 hours)
Professors: Horacio Fernández, Gonzalo Golpe, Rubén García-Castro and Gonzalo Hernández
Guest professors: Chema Conesa and Álvaro Matías
Professional visits: Bookbinding studio
This module explores the past and present of photobooks, an artistic specialty in effervescence that in recent years has become not only a means of expression but also an excellent way to introduce work. Diverse kinds of photobooks are studied, including photo essays, political works, artistic works, as well as their relationship to literature. All of which are reviewed with numerous examples. Concurrently, the module offers an in-depth look at the processes of production, design, and layout. The objective of this module is to offer students an understanding of photobooks that enables them to generate book dummies to visualize how their own work functions on the page and what is needed to present it to a publisher that shares their interests for it to perform adequately in the publishing market.
EXHIBITION PROPOSALS (42 hours)
Professors: Nicolás Combarro and Leona (Olga Afuera, Carlos Clares and Soledad Matesanz)
Guest professor: José María Díaz-Maroto
Professional visits to a photo lab, collection and art center
Students are introduced in this module to the processes involved in the production, design, installation, and communication of exhibitions. With a curator, they explore exhibition possibilities for their own work. With exhibition designers, they develop a collective exhibition that will be presented at the end of the course in the framework of PHotoESPAÑA 2020.
MULTIMEDIA PRESENTATIONS (24 hours)
Professor: José Bautista
The module brings students into contact with the audiovisual language and the diverse applications of audiovisuals as a means for promoting photography. It is becoming increasingly more usual for photographers to take advantage of audiovisual presentations to enhance their visibility or enlarge their presentation in an exhibition venue. This course will explore the preproduction, production, and postproduction of multimedia pieces for photographers. During the module, the students learn how to make a multimedia piece, incorporating photographs and/or video clips, surround sound, voice in off and/or music.
The objective of the course is for students to create their own multimedia presentation, an autonomous piece based on their project that incorporates images and sound.
COMMUNICATION AND MARKETING (18 hours)
Professor: Joan Morey
Guest professor: Claude Bussac
The Master program offers a broad view of the professional aspects of photography, understanding that the management of photographic works is an integral part of them. The instructors help students improve their presentation, management, and communication to better promote their work and position themselves in the market. Today, photographers must be aware not only of the diverse processes involved in creating a personal project, but also of the characteristics and particularities of existing spaces for promotion. Likewise, students should understand the diverse stages their artworks will undergo, before and after their exhibition or public communication: the formalization, edition, conservation, promotion, commercialization, etc. These intensive sessions aim to offer tools for each of these stages by enhancing or refining individual resources and aptitudes in order to optimally exercise an artistic profession.
THINKING ABOUT PHOTOGRAPHY (48 hours)
Professors: Federico Clavarino, Gerardo Mosquera, José María Parreño and Mireia A. Puigventós
During the academic module, the diverse practical exercises are complemented by theoretical sessions that explore photography from a transverse, modern, and current perspective, including the changes within the medium, the methodological norms, and most recent tendencies. Photography is addressed in an open manner to question its multiple formal components and contents, as well as its social and historical coordinates. The aesthetic, semiotic, artistic, functional, and technical factors in photography converge in an approach to the medium that is flexible, while at the same time offers concrete analyses. This module provides the students with multiple reference that helps them contextualize their projects.
INTERNATIONAL WORKSHOPS (30 hours)
Professors: Michael Atavar and Sérgio Mah
Each year renowned artists and professionals share their experience and knowledge with the students of the Master PHotoESPAÑA. The professionals who will contribute to this course are Michael Atavar, artist and creative consultant (Great Britain) who will lead two workshops to focus on the development of the person and the creativity supported by techniques, exercises and applied methods, and Sérgio Mah, curator and professor (Portugal), who will focus his sessions on a reflection about the intrinsic nature of photography.
PORTFOLIO REVIEWS AND CRITIQUE SESSIONS
The Master PHotoESPAÑA creates opportunities for students to present the projects they are developing during the course to international curators and professionals and introduce them to professionals and broaden their network. This initiative includes a portfolio review organized specially for the students of the Máster and the Advanced Courses at PIC.A, the Descubrimientos PHE Week, as well as critique sessions held during the Master course. Five of the students from the Máster will be chosen to participate at no cost in the Descubrimientos Week PHotoESPAÑA.
In addition to the continuous exchanges with the instructors of the Master that review and critique student work to offer direction in their development and conceptualization, participants in the Master program will also have three hours of personalized tutoring during the course with an instructor of their choice and with the director of the Master.
SEMINARS AND MASTER CLASSES
The students of the Master PHotoESPAÑA have the opportunity to learn from contemporary artists at the master classes and review topics relevant to the profession at the seminars open to the public during the course that they have access to at no cost.
PROFESSORS OF THE MASTER PHOTOESPAÑA
MICHAEL ATAVAR is an artist and a creative consultor whose practice combines creativity, business, art, and psychology. He works individually and with companies to help resolve professional problems using creativity as the key. He has put this process into practice at the Tate Modern and the 1-2-1s school, among others. Atavar is the author of the publications Everyone is Creative, 12 Rules of Creativity, and How to be an Artist, as well as 210CARDS in collaboration with Miles Hanson.
JOSÉ BAUTISTA is a multimedia editor, composer, sound designer, and video artist. He is the founder of KanseiSounds and co-founder of Altamar Films. He has worked with artists and photography agencies from around the world, including Carl de Keyzer and Gueorgui Pinkhassov (Magnum), Pep Bonet, Yuri Kozyrev, and Stanley Greene (NOOR), Todd Hido, and Cristina de Middel. His work has been published in The Guardian, Time Magazine, Le Monde, and El País, among others.
CLAUDE BUSSAC is the general director of La Fábrica and director of PHotoESPAÑA. She is responsible for the area of exhibitions and festivals for La Fábrica. Previously, she was the director of artistic studies at the Casa de Velázquez and deputy director of the Círculo de Bellas Artes in Madrid.
FEDERICO CLAVARINO (Turin, Italy, 1984) is a photographer and instructor. In 2007 he moved to Madrid and began studying photography at BlankPaper. He has published several books, including Ukrainian Passport (Fiesta Ediciones, 2011) and Italia o Italia (Akina Books, 2014). His work, The Castle (Dalpine, 2016) was presented at the Círculo de Bellas Artes in Madrid during PHotoESPAÑA 2016. That same year he published A Companion to The Castle (Dalpine & Temple, 2016).
NICOLÁS COMBARRO is an artist and curator. In 2004 he created with Alberto Garcia-Alix the production company No hay penas to develop audiovisual, exhibition, and publication projects. He obtained the INJUVE Award in 2006 and was selected for the Purificación Garcia in Photography Award in 2006 and 2007.
CHEMA CONESA is an editorial portrait photographer, picture editor, and curator. He has worked for El País and El Mundo, and is currently director of the collections PHotoBolsillo and Masterworks at La Fábrica.
JOSÉ MARÍA DÍAZ-MAROTO is a photographer, instructor, independent curator, and art promoter. He currently works for the Department of Visual Arts for the City of Alcobendas as the curator of the Alcobendas Photography Collection and director of the PHotoESPAÑA International Centre Alcobendas PIC.A.
HORACIO FERNÁNDEZ is a photography historian, curator, and author of numerous books, including Publicity Photography (1999) and The Latin American Photobook (2011). He was the general curator of PHotoESPAÑA in 2004, 2005, and 2006.
RUBÉN GARCÍA-CASTRO is a member of the collective La Troupe and founder of the studio ASTROLAB, his “personal creative space” where he develops design and visual communication projects. He holds a BA in Visual Arts and is specialized in editorial design. In every project that he works on together with artists, editors, curators, etc, he is mindful of the concepts that each project aims to communicate. These concepts are the compass that guide all decisions (typography, form, structure, colors, etc.), to ensure a unique end-product with high communication value.
GONZALO GOLPE is an art editor and professor. He is specialized in self-publishing and graphic production. From 2010 to 2103 he directed Siete de un Golpe, a workshop specialized in self-published photobooks, artist editions, and graphic production. Since 2014, he is a member of La Troupe, a collective of graphic arts professionals dedicated to the production of art publications as well as exhibitions.
GONZALO HERNÁNDEZ is a skilled editorial design technician, skilled prepress technician, and a master of graphic processes. He has worked in all of the phases of the graphic process, which has enabled him to become a production manager and preprint expert. As head of the production, he has focused his training in the color management of digital processes and its implementation. He currently works with the collective La Troupe as production manager and prepress technician, and in his personal project Trimgo Estudio.
LEONA is a studio specialized in the exhibition design, museography, technical curating, graphic design, and editorial design founded by Olga Afuera, Carlos Clares, and Soledad Matesanz in 1983. They offer counsel in the different phases of production, coordination, and guidance with artists, cultural managers, and technicians to achieve the best exhibition possible. They develop projects with national and international projection for public and private institutions, as well as individual initiatives.
SÉRGIO MAH is curator and professor at the Universidade Nova de Lisboa and AR.CO in Lisbon. He was the general curator of PHotoESPAÑA in 2008, 2009, and 2010, as well as of the LisboaPhoto Biennale from 2003 to 2005. He has studied and written about the work of multiple artists and topics about contemporary art, with a special focus on topics regarding practices and theories of the image.
OLIVA MARÍA RUBIO holds a PhD in Art History, is curator and artistic director of La Fábrica and of the Master PHotoESPAÑA. She is the author of La mirada interior. El surrealismo y la pintura (The Interior Gaze. Surrealism and Painting) and of numerous texts for catalogues. She was the general curator of PHotoESPAÑA from 2001 to 2003. She has curated the exhibitions, among many others, László Moholy-Nagy: The Art of Light, El Lissitzky: The Experience of Totality, Stellar Moments. Photography in the 20th Century, and Basilio Martín Patino: Madrid, Breakwater of all the Spains.
ÁLVARO MATÍAS holds a BA in Art History and a MA in Cultural Patrimony Management. He joined La Fábrica in 2002 and was involved in developing cultural consulting projects and worked as the general coordinator of PHotoESPAÑA for two editions. In 2004 he was named the director of communication in the Projects and Digital department in 2004. As of 2014 he is the general director of La Fábrica and leads the publishing team that produces over 40 volumes each year, including books, catalogs, as well as the magazines Matador and Eñe.
JOAN MOREY is an artist and professor specialized in the audiovisual and artistic marketing sectors. He has developed numerous projects and exhibitions for museums, arts centres, galleries, and other institutions. He has received diverse awards and production grants, including the MAEC-AECID fellowship to participate in residency program for artists and researchers from Spain and abroad at the Spanish Academy in Rome (2014-15).
GERARDO MOSQUERA is an independent curator, critic, and writer based in Havana and Madrid. Co-founder of the Havana Biennale, he has served as the chief curator of the 4th San Juan Poly/Graphic Triennial, 2015, curator of the New Museum of Contemporary in New York, and general curator of PHotoESPAÑA in 2011, 2012, and 2013, in addition to having organized numerous international exhibitions. He is the author of several books and over 600 essays that have been included in publications from many countries.
JOSÉ MARÍA PARREÑO is a professor in the Faculty of Visual Arts at the Universidad Complutense. Previously he taught at Duke University and at the Colegio Universitario de Segovia. He is the academic director of the Masters in Historic and Cultural Patrimony Management (UCM) and of the Climatologies of the Planet and Conscience Research Group. He is a member of the Art and Ecology Research Project at UCM. Between 1998 and 2008 he was the adjunct director and then the director of the Museo de Arte Contemporáneo Esteban Vicente in Segovia. He has published a dozen of books of essays and creation, most recently Un arte descontento (A Discontented Art) (Murcia, Cendeac, 2006), and Pornografía para insectos (Pornography for Insects) (PreTextos, 2014).
MIREIA A. PUIGVENTÓS is an art historian, art project manager and professor in the area of creativity and photography theory. She holds a PhD in Artistic, Literary and Cultural Studies from the Universidad Autónoma de Madrid with research on gender studies, feminist historiography, and visual memory and culture. Currently she combines her work as a teacher and arts manager, collaborating with emerging artists in the conceptualization, design and implementation of exhibition and publishing projects. She has served as curator and coordinator of «BINOMIO. Dialogues on art and science» with Margarita Salas & Eva Lootz for the Centro Nacional de Investigaciones Oncológicas, CNIO (2018).
JAVIER RIERA is a visual artist. He studied Arts in Salamanca and began exhibiting in 1993. Painting was the medium that he most commonly worked with until 2008, the year he exhibited at MNCARS photographs of landscapes intervened directly with light and geometry. He has created other interventions in public spaces for the MUSAC and PHotoESPAÑA. In 2016, the Festival of Light in Prague commissioned him to do a project for Charles Square. He teaches at the Universidad Francisco de Vitoria in Madrid. His work formes part of the collections of Caja Madrid, Princesa de Asturias, Banco de España, and MNCARS.
LAURA TORRADO is a visual artist and professor. She earned her PhD in Visual Arts from the UCM, having done postgraduate work at the School of Visual Arts and New York University in New York City. Her photographic works explore the poetics of the body. She has received numerous awards and grants from the Peggy Guggenheim Foundation in Venice 1992, the Fulbright Grant to study in the United States, New York, 1993, Altadis Visual Arts Award 2000, Purificación García Photography Award 2002 and the Visual Arts Prize from the Museo de Pollensa 2008 in Mallorca. Her monographic publications include Vanitas, canto líquido (Casa de Velázquez, Madrid, 2000), Laura Torrado. Colección PHotoBolsillo (La Fábrica, Madrid, 2005) The Insides (Artedardo, La Coruña, 2009), La oscuridad natural de las cosas, (Publicaciones de la Comunidad Autónoma de Madrid, Madrid, 2013).
Director Máster PHotoESPAÑA
Oliva María Rubio